Last week, I wrote about Carol, local community banker who gets it when it comes to Customer Service. It got me thinking. Can Best in Class Customer Service scale to larger organizations? Of course it can. It’s about leadership.
A couple of years ago, I heard Eric Schmidt (Google, CEO) telling stories about break-through customer service. One that caught me was on Amazon.com story. Eric had ordered flowers for his mom for Mothers’ Day. As it turns out, the item was extremely popular and they ran into a severe supply chain issue – nobody’s Mom was going to get this bouquet before Mothers’ Day.
Stuff happens. When it happens at Amazon, they issue a nice note, announcing the delay and new target delivery time. Well, whoever was in charge on that day didn’t think it was okay to deliver Mothers’ Day flowers a few days late.
On Friday, Eric gets a call. It’s “Dave” from Amazon.com. He asked if Eric would mind if they upgraded to a higher priced bouquet so that they could get it to his mom by Mothers’ Day.
It was a simple matter of breaking process and protocol to transform customer service to an outbound call center to triage an emotional issue. They didn’t break any laws or violate any contracts – Amazon.com just took that extra step into Best-in-Class Customer Service. Without thinking too much about it, they probably earned a couple thousand loyal customers – one of them a billionaire.
Nice.



